Marketing and Distribution of Packaged Drinking Water...

Marketing Distribution of Packaged Drinking Water Submitted by Asif Muhammed Praveen Kumar Pritha Sarkar F162 F192 F222 Marketing Distribution of Packaged Drinking Water We would like to express our gratitude to Ms. Garima Gupta who guided us throughout the execution of this project and who always provided us with his valuable insights on how to do a marketing research project both inside and outside the classroom. We would also like to thank the consumers who took time out to fill up our survey and provided us with deep consumer behavior patterns. Of course it is not possible to name them individually but their contribution is valued by us. And last but not least we thank our mentor Ms Pallavi Sinha who was there for us throughout†¦show more content†¦Page 6 Marketing Distribution of Packaged Drinking Water Through policy analysis that considers the putative benefits of convenience, purity, and taste of bottled water; the real costs of energy to manufacture and transport bottles; the added costs to collect and dispose of used bottles; and the uncertain and inadequate regulations to protect bottled water quality, Gleick concludes that improving public water supply systems is the preferred pathway to the future he envisions. While the author himself relies on rational means–ends analysis, he readily recognizes the power of framing tap water as unwholesome, socially constructing bottled water as fashionable, and storytelling where bottled water is the hero of weight-loss narratives. Further, analysis alone is recognized as insufficient to change either regulatory policy or consumer demand. Political mobilization against bottled water and the greening of some corporate brands, both of which the book documents, are processes taking place and to which this book clearly intends to contribute. Customs and Central Excise withdraws controversial ad http://www.cseindia.org IssueShow MoreRelatedConsumer Survey Conducted for Bisleri8855 Words   |  36 Pagessupply chain and distribution network of Bisleri packaged drinking water. âž ¢ To study the buying behavior towards packaged drinking water among corporate offices in some regions of Haryana. âž ¢ To do a comparative analysis of Bisleri v/s its competitors i.e. kinley Aquafina. INTRODUCTION INTRODUCTION WATER- THE NEED OF LIFE Life as we know it cannot exist without water. 71 % of the Earth is covered in water providing an environment for organisms to live in. the water molecule is madeRead MoreBisleri vs Aquafina3562 Words   |  15 PagesProject Report On A Comparative Study of B2B Marketing Strategies Of Bisleri and Aquafina (Industry: Packaged Drinking Water) Submitted to Andal Amisetti Adjunct Professor IMT Hyderabad By Rohit Goyal Ruhi Gupta Gaurav Surana Ankur Sharman Shashwat Parth Gupta 1. INTRODUCTION The tradition of bottled water and mineral water is not very old. Even in western countries the practice of bottled drinking water started in 1950s. The trend of having mineral water gained grounds in the market. Now aroundRead MoreProject on Bisleri2272 Words   |  10 Pagesthe consumer at a very affordable price In 1967, Bisleri an Italian company, started by Signor Felice Bisleri, first brought the idea of selling bottled water in India. 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Those who sampled it deemedRead MoreHistory Of Coca Cola Company, Its Swot Analysis1347 Words   |  6 Pagesimplementation of our marketing plan and finally the evaluation of the success of the plan. Company overview Coca-Cola Inc. is a global leader in the beverage industry. The history of the company began in 1886 when Atlanta pharmacist, Dr. John S. Pemberton, created a distinctive tasting soft drink made of kola nuts, a source of caffeine, and coca leaves. Later on Dr. John S. Pemberton took his created flavored syrup to his neighborhood pharmacy and mixed it with carbonated water. Those who sampledRead MoreBrand Identity, Largest Market Share And Customer Loyalty979 Words   |  4 Pagesare its unique brand identity, largest market share and customer loyalty. Weaknesses: The weaknesses include luck of health beverages in its multi-billion dollar food and beverage brands, and water management. Coca-Cola has been criticized for using too much water in countries where water is scarce and water shortages are widespread. Opportunities: As mentioned above absence in health beverages is a major weakness for the company, however creating diversification in the health and food business willRead MoreCoca Cola s Traditional Marketing Strategies Essay1461 Words   |  6 Pages3.1. Coca Cola’s traditional marketing strategies 3.1.1. Market Segmentation Coca Cola, which is one of the largest multinational enterprises in the world, has been successfully applying traditional and digital marketing strategies to promote their products. The company has many registered brands that are known worldwide. (See Figure 5). Source: Adapted from Coca-Cola Company, n.d, n.p.g. Figure 5. The image shows â€Å"Brands of Coca-Cola Company.† In order to make these brands of the company become